Skittles
Skittles has never done much Halloween content so this year we wanted to create something new that mixed Skittles weirdness with Halloween spookiness for their first big push. We threw in some sitcom cheesiness for good measure, and came up with Ghost Roommate, a :06 sitcom that viewers can watch on TikTok.
Broadcast:
We created a :15 trailer for our :06 show and used it make each episode appointment viewing.
Social:
The episodes dropped one at a time across social platforms and we made playlists so viewers could catch up on the entire season. These are a few of my favorite sodes (episodes.)
Extension:
To create some hype we made a Ghost Roommate streaming guide in the style of 90’s TV guides. I had way too much fun writing a bunch of fake articles for it including one where I interview a chalice.
Art Director: Harrison Keeler