Oroweat Bread

We needed to build an activation that would do more than just highlight Oroweat’s 80 years of bread-baking experience. So, we created the Granwich Truck to show how much difference that experience actually makes when it comes to feeding folks the right way.

YouTube:

The Activation:

OLVs:

The Grandmas:

We partnered with 4 unbelievable “Granfluencers” to get the most out of our activation and spread the word on their socials.