Svedka
I was brought on to Svedka to give their social media channels a more distinct personality and create a larger presence online. Through some fun mini-campaigns we were able to more than double Svedka’s Twitter followers and generate engagement across platforms. It was a lot of fun and I now know more vodka cocktail recipes than I could ever use in one lifetime.
Twitter:
The most successful mini-campaign that my art director (Harrison Keeler), and I helped concept and create was called Late Night with Svedka. We knew our target would be spending weekend nights at the bars so we decided to send tweets to greet them while they scrolled through their phone at 2 am in the uber home.
Instagram: The Late Night with Svedka tweets did so well we brought it to Instagram Stories and found new ways to execute.
