IMAX (Social)

We wanted to position IMAX as the ultimate fan experience and that meant creating a voice that felt like the ultimate fan. The perfect place for experimenting and refining this voice was on our socials and bringing it to life meant I finally had a use for all the useless movie quotes I’ve memorized over the years.

Reactive

Mixing it up in the comments allowed us to lean into fandom and find a tone that other fans responded to.

Screenshot 2024-09-25 at 12.51.54 PM.png

Screenshot 2024-09-25 at 12.18.54 PM.png

Screenshot 2024-09-25 at 11.20.32 AM.png

Screenshot 2024-09-25 at 10.50.52 AM.png

Screenshot 2024-09-25 at 11.22.52 AM.png

IMAX Content

When we posted on IMAX’s own channels we had to keep that fan tone while still highlighting the ways in which IMAX improved the overall fan experience.

Napoleon:

Olympics Broadcast:

MicrosoftTeams-image7efd969b96f9793b3750553328bdf846be8171cf74367447da7afa0a38976e31.png

MicrosoftTeams-image5e0e7e4000aab907ebd5007e3f9e235c6f12f7558c5c9c2a9d468ab18aabbfd0.png

MicrosoftTeams-image23ea973d5f87479e555e67b0e9bc08093a81470b25159a00ad6bd55155b492c9.png

MicrosoftTeams-image2a9cd3c940f443979261da31c3de9c049bf8eccbe31c07e01c2a860bb231c32d.png

MicrosoftTeams-imageb90b2fbd6c4634254e6e21c2af54aff1034313ed6e3dee3f5a51f1aae0292cfb.png

MicrosoftTeams-imageafa21df6750b23dc197954f18b61cf6b9a91daba4a503154977419fa0ea6a8b1.png

MicrosoftTeams-image7a0f3f4a46e71d8af22f338d3768b72363c802a74f0f3827766eb47cb87d8f47.png

MicrosoftTeams-image224ec971d5613952fd98758573dc64c583531036c8c106a081eb4d9fbae1437a.png

Inside Out 2:

Post Copy:

Emotions are best expressed on the biggest screen. Experience them all in IMAX. #InsideOut2