IMAX (Social)

We wanted to position IMAX as the ultimate fan experience and that meant creating a voice that felt like the ultimate fan. The perfect place for experimenting and refining this voice was on our socials and bringing it to life meant I finally had a use for all the useless movie quotes I’ve memorized over the years.

Reactive

Mixing it up in the comments allowed us to lean into fandom and find a tone that other fans responded to.

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IMAX Cotent

When we posted on IMAX’s own channels we had to keep that fan tone while still highlighting the ways in which IMAX improved the overall fan experience.

Dune 2:

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Experience #DuneMovie as intended with IMAX’s exclusive Expanded Aspect Ratio while you can! Screenings available in select markets through 05/02/24. Tickets at the link in bio.

Napoleon:

Olympics Broadcast:

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Inside Out 2:

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Emotions are best expressed on the biggest screen. Experience them all in IMAX. #InsideOut2