Pine-Sol

Everyone has an ulterior motive for cleaning but we want to acknowledge the root of these ulterior motives and make sure all people are well equipped to express their truest feelings, through cleaning.

Print:

Packaging:

New cleaning kits and labels that are specific to different reasons why people clean.

Video:

Social Media:

Reach out to people talking about cleaning on twitter or facebook and send them customized kits and labels that are specific to the way they clean.

Art Director: Ansley Jacobs