Skittles
We mixed Skittles weirdness with a little spookiness for their first big Halloween push. Then threw in some sitcom cheesiness for good measure, and came up with Ghost Roommate, a :06 sitcom that viewers can watch on TikTok.
Broadcast:
We created a :15 trailer for our :06 show and used it to make each episode appointment viewing.
Social:
The episodes dropped one at a time across social platforms and we made playlists so viewers could catch up on the entire season. These are a few of my favorite sodes (episodes.)
Extension:
To create some hype we made a Ghost Roommate streaming guide in the style of 90’s TV guides. I had way too much fun writing a bunch of fake articles for it including one where I interview a chalice.
Art Director: Harrison Keeler