Lancaster, PA (agency work)

After a full rebrand for Lancaster, PA tourism the style guide felt like an unexciting, yet crucial, project. To give it a little something extra, we decided to make it less purely utilitarian, and more a part of the story we were trying to tell about Lancaster. A story that celebrates craftsmanship of all kinds, encourages attention to detail, but is far more than just an extension of the Amish community that surrounds Lancaster.

Basically, we wanted the style guide to be a reflection of the hardworking and creative people who make Lancaster unique, both in terms of the overall tone, and in the effort we put in to make it. These are just a few selections from the style guide.