Lancaster, PA

After a full rebrand for Lancaster, PA tourism the style guide felt like an unexciting, yet crucial, project. To give it a little something extra, we decided to make it less utilitarian, and more focused on the story we were trying to tell about Lancaster. A story that celebrates craftsmanship of all kinds, encourages attention to detail, but is far more than just an extension of the Amish community that surrounds Lancaster.

 
 
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