Kiwi Shoe Care Products
Insight: When people mistreat their shoes they don’t realize that they’re taking years off the lives of their shoes.
Idea: Connect shoe care with other kinds of care in order to show that it can make all the difference in the world to the precious life of a shoe.
Out of home:
Give away booths set up at 5k's, 10k's, and marathons to help shoes recover from their big races. They will showcase Kiwi's line of products for athletic and running shoes.
Art Director: Jelena Kolomejac