Kiwi Shoe Care Products

Insight: When people mistreat their shoes they don’t realize that they’re taking years off the lives of their shoes.

Idea: Connect shoe care with other kinds of care in order to show that it can make all the difference in the world to the precious life of a shoe.




Out of home:

Give away booths set up at 5k's, 10k's, and marathons to help shoes recover from their big races. They will showcase Kiwi's line of products for athletic and running shoes.

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Art Director: Jelena Kolomejac