Kawasaki Jet Ski
Jet Skiing is the most fun anyone can have, and we wanted to give people a subtle reminder that it’s OK to have fun by inviting them to relinquish their responsibility and test drive some jet skis… Did I say subtle? That’s not what I meant. I meant the opposite of subtle.
Print: We’ll use tongue-in-cheek print to drive people to our site devoted to the “Put Fun First Beach Tour.”
Microsite: The “Put Fun First Beach Tour” will give consumers an opportunity to have a blast while testing out Kawasaki Jet Skis, and all information regarding the tour will be available on the site.
Instagram: The “Put Fun First” Instagram page will share memes regarding the joys of jet skiing and the lengths we go to to have fun.
Sponsored Posts: Facebook and Linkedin posts that lead to the “Put Fun First” Microsite.
Art Director: Harrison Keeler