The Gwinnett County Stripers

Triple-A Affiliate of the Atlanta Braves

Gwinnett County has a new baseball team and they need fans. By appealing to families they can build the kind of community support that minor league baseball is famous for. (A Striper is a kind of fish that is abundant in the lakes of Gwinnett County)

Out of Home:

Installation:

Snack give away stations in local small businesses around Gwinnett County. The gummy worms will be referred to as Striper bait. 

Striper Bait (1).jpg

Print:

Ads placed in local magazines that offer discounts at the game.

Events: 

Special community events set up by the Stripers outside of baseball games.

Art Director: Jordan Moody