The Gwinnett County Stripers
Triple-A Affiliate of the Atlanta Braves
Insight: By appealing to families Gwinnett County’s new baseball team can build the kind of community support that minor league baseball is famous for. (A Striper is a kind of fish that is abundant in the lakes of Gwinnett County.)
Idea: Turn everybody in Gwinnet County into Striper fans by turning them into Stripers.
Out of Home:
Installation:
Snack give away stations in local small businesses around Gwinnett County. The gummy worms will be referred to as Striper bait.
Print:
Ads placed in local magazines that offer discounts at the game.
Events:
Special community events set up by the Stripers outside of baseball games.
Art Director: Jordan Moody