The Gwinnett County Stripers
Triple-A Affiliate of the Atlanta Braves
Insight: By appealing to families Gwinnett County’s new baseball team can build the kind of community support that minor league baseball is famous for. (A Striper is a kind of fish that is abundant in the lakes of Gwinnett County.)
Idea: Turn everybody in Gwinnet County into Striper fans by turning them into Stripers.
Out of Home:
Snack give away stations in local small businesses around Gwinnett County. The gummy worms will be referred to as Striper bait.
Ads placed in local magazines that offer discounts at the game.
Special community events set up by the Stripers outside of baseball games.
Art Director: Jordan Moody