Charles Schwab Intelligent Portfolios

Insight: A technologically savvy generation is looking to start investing and they want services that are efficient and user friendly.

Idea: Show that a Schwab Intelligent Portfolio is exactly what they’re looking for by turning one into ‘The Terminator’ of financial responsibility.

Video:

 

Digital:

Website-specific ads that turn up the creepiness a little bit. 

Out of Home:

Art Director: Page Halter