Charles Schwab Intelligent Portfolios
Insight: A technologically savvy generation is looking to start investing and they want services that are efficient and user friendly.
Idea: Show that a Schwab Intelligent Portfolio is exactly what they’re looking for by turning one into ‘The Terminator’ of financial responsibility.
Website-specific ads that turn up the creepiness a little bit.
Out of Home:
Art Director: Page Halter