Billings, MT (agency work)

The Sturgis Motorcycle Rally (SMR) is a major event for the entire region surrounding Sturgis, SD it brings in a ton of revenue for the whole area and hundreds of thousands of attendees that skew older and older every year. Since exploration is a major part of the SMR we wanted to try and attract as many attendees as we could to make the drive down to Billings while they were in attendance.

In order to convince the aging attendees of the SMR (Sturgis, SD) to make the trip down to Billings, MT we had to make sure they knew the adventure they crave would be there to meet them along with the amenities of a well-developed city. So, we ran both the mobile billboard and the banner ad in Sturgis, SD for the entire length of the SMR in hopes that the amazing views of the Beartooth highway and the close-by comfort of a Billings hotel would be a big draw.

Double Sided Mobile Billboard:

Art Director: Harrison Keeler