Pine Sol

Everyone has an ulterior motive for cleaning and we want to make sure they're well equipped to express their truest feelings, through cleaning.

Video:

Print:

 

Packaging:

New cleaning kits and labels that are specific to different reasons why people clean.

pine sol 2.jpg

Social Media:

Reach out to people talking about cleaning on twitter or facebook and send them customized kits and labels that are specific to the way they clean.

pine sol twitter.jpg

Art Director: Ansley Jacobs