Insight: Pineapple goes with a surprising amount of food, but most people don’t think of it as a versatile choice.
Idea: Every food goes well with Pineapple, but no one has ever asked what food Pineapple prefers to go with. That's about to change.
Intrigue, romance, and... high amounts of Vitamin C!?!? These are just a few of the things that Dole Pineapple's new dating show "Pinin' For Love" promises as it follows Pineapple in her attempt to find true love and the most delicious recipe possible.
Every week Pinin' For Love will post a new episode to its Instagram and allow viewers to vote for their favorite contestant.
A video will be posted the day after each episode showing the perfect recipe containing both Pineapple and the contestant with the most votes.
We'll give fans a chance to win a "ticket" to meet pineapple in person via twitter or facebook. (The ticket is just a coupon for a dole pineapple.)
Art Director: Paige Murphy